Lighthouse Acquires The Hotels Network

More direct bookings. Less OTA dependency. Boost your direct bookings by 32%
Personalization, now built into your commercial strategy

We’ve acquired the industry’s leading personalization platform, so you can combine real-time market data with real-time guest behavior to drive direct revenue growth and build stronger guest relationships.

A smarter way to own your direct channel

At Lighthouse, we help hoteliers unlock the full value of their commercial strategy — and that includes your most important sales channel: your website.

The Hotels Network brings proven personalization tools that turn more visitors into bookers.

As part of Lighthouse, this AI-driven tech gives you greater control, more conversions, and stronger returns across your direct channel.

Take control of your direct booking strategy

You already have market data. Now, you can act on it in real time, on your website.


The Hotels Network’s personalization engine is now part of Lighthouse, giving you a smarter, faster path to direct revenue.

  • Boost direct bookings by an average of 32%

  • Reduce booking abandonment by targeting hesitant visitors

  • Increase average booking value through smart upselling

  • Trusted by 20,000+ hotels across more than 100 countries

See how leading hotels maximize their direct channel potential with The Hotel Network.

FAQs

What challenges does The Hotels Network help me solve?

Many hotels lose valuable bookings to OTAs because their websites aren't built to convert. The Hotels Network helps you win them back. Using AI-powered predictive personalization, you can now tailor each visitor’s booking journey in real time — helping you capture more high-value direct bookings.

"The Hotels Network offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."

-Francesc Zambrana – Head of Digital Marketing, H10 Hotels

Learn more on how The Hotels Network & Lighthouse can help you