5 simple ways to grow hotel revenue for independent hotels

Between fluctuating demand, OTA commissions, and evolving guest expectations, it’s easy to feel overwhelmed. But with the right strategies, you can take control of your pricing, streamline operations, and boost profitability.

In this 5-part video series with Delphine Elias (Senior Product Manager at Lighthouse), you can explore the most effective ways to optimize revenue, improve distribution, and use smart pricing tactics to stay ahead of the competition.

1. The power of AI and automation in Revenue Management

Managing a hotel efficiently involves countless manual tasks. From guest communication to distribution updates and implementing pricing changes, there is always extra work to do. Learn from Delphine how you can give yourself and your team back the time to spend on perfecting your guest experience by letting AI and automation take on manual tasks.

2. The optimal way to manage all your booking channels

We probably don’t have to tell you how time-consuming it is to keep your pricing, availability and restrictions aligned across multiple OTAs. Next to that, you always run the risk of overbooking if you’re not quick enough to manually implement those changes. Not to worry, Delphine is here to help you discover how you can optimize your workflow.

3. Cut back on OTA commissions with direct bookings

OTA commissions can take a significant cut of your revenue, but they don’t have to dominate your business. There are multiple ways to encourage guests to book direct instead of via different OTAs. Let’s hear what tips Delphine can offer you to boost your direct bookings.

4. Give your occupancy a quick boost

An empty room means you lost revenue. But lowering your rates to fill those beds might not be the ideal solution to improve your occupancy rate. There are other, more profitable ways to make sure travelers choose your accommodation. Learn from Delphine how these smart occupancy strategies can take your occupancy to the next level.

5. Setting the right rates at the right time with dynamic pricing

Pricing is one of the biggest revenue drivers for any hotel, yet many hoteliers struggle to set the right rates at the right time. Pricing too high can drive potential guests away, while pricing too low leaves money on the table. So how can you consistently optimize your rates without spending hours manually adjusting prices? Delphine has a clear answer for you!

Conclusion

Independent hoteliers don’t need massive budgets or large teams to compete with big brands. With the right tools and strategies, you can optimize pricing, increase occupancy, and reduce reliance on OTAs. This 5-part series provides you with actionable insights to take control of your revenue and build a more profitable, resilient business.