Customer Spotlight: The Millwood

About the Millwood

The Millwood is a boutique hotel in Millbrae, California, catering to both business and leisure travelers. Just minutes from San Francisco International Airport, the hotel offers modern comforts, including complimentary Wi-Fi, a fitness center, and a deluxe breakfast.

Vijay Patel, CEO of The Millwood, oversees the hotel’s revenue strategy and turned to Lighthouse Revenue Strategy Service (RSS) to optimize pricing, maintain rate parity, and stay competitive in a dynamic market.

Challenges before using Lighthouse RSS

"Challenges have always been to optimize the optimal rate to achieve maximum revenue," says Vijay Patel. Before using Lighthouse RSS, managing competitive pricing and rate strategy was a complex task requiring constant monitoring and adjustments.

Why Lighthouse RSS?

Unlike traditional brand RM services or third-party revenue management providers, Vijay highlights that "Revenue managers have been very helpful in providing the best strategies needed for the hotel. They take personal pride in the hotel to achieve this." This personalized approach sets Lighthouse RSS apart, offering strategic expertise tailored to the hotel’s needs.

Key benefits of Lighthouse RSS

1. Maximizing Revenue: The hotel can now confidently set rates that drive higher profitability.

2. Rate Parity Across Channels: Ensuring consistency across all booking platforms.

3. Industry Trend Insights: Regular updates on market trends help make data-driven decisions.

The impact of Lighthouse RSS

The hotel's operations have significantly improved with Lighthouse's proactive approach. "Very helpful staff, easy to work with, and always ready to help solve issues that may arise," says Vijay. If Lighthouse RSS were to go away, "we would have a harder time managing rates and seeing what competitors are forecasting."

Utilizing Lighthouse BI data

By leveraging Lighthouse Business Intelligence (BI), the hotel gains valuable insights into market trends and historical performance. "We are able to foresee future trends in the market and help with how the hotel is performing historically as well," Vijay notes.

Advice to other hoteliers

For hotels evaluating revenue management providers, Vijay’s advice is clear: "Look for someone who offers deep insight into the market, is always available to help with online rate issues, and takes great interest in the hotel to better understand the market based on the location and hotel type – all of which Lighthouse provides."

In three words: Helpful, attentive, available

Lighthouse RSS is more than just a service – it’s a trusted extension of The Millwood’s team, ensuring revenue optimization, competitive positioning, and seamless operations.