Events
The Taylor Swift Effect: How Mega Concert Announcements Impact Hotel Pricing
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A global superstar just announced tour dates, and your city is on the list. It’s a moment of opportunity – but how do you seize it?
In this session of Lighthouse Live, Blake Reiter and Daniel Foreman break down the impact of mega concert tours, like Taylor Swift's record-shattering Eras Tour and the highly anticipated Oasis Live ’25 Tour, on hotel pricing.
Discover actionable insights from real-time data: when to adjust rates, how pricing evolves across different markets, and the strategies that maximize revenue from announcement to showtime.
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Daniel Foreman
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