Events
The True Cost of Review Scores: How Every Tenth of a Point Impacts Revenue
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Your hotel’s review score isn’t just a reflection of guest satisfaction – it’s also a revenue predictor.
But how much is each tenth of a point actually worth?
In this Lighthouse Live session, we’re diving deep into aggregate online review scores to quantify their true financial impact. Forget broad claims – this is about real data.
We’ll explore:
How online review scores influence pricing power
The exact dollar value of small review score increases
Whether chasing that extra fraction of a point is worth the effort (spoiler: it is)
We’re not just confirming that “better reviews equal more money,” we’re putting a number on it. Join us as we uncover the hard data behind reputation-driven revenue strategy.