Events

The True Cost of Review Scores: How Every Tenth of a Point Impacts Revenue

Your hotel’s review score isn’t just a reflection of guest satisfaction – it’s also a revenue predictor.

But how much is each tenth of a point actually worth?

In this Lighthouse Live session, we’re diving deep into aggregate online review scores to quantify their true financial impact. Forget broad claims – this is about real data.

We’ll explore:

  • How online review scores influence pricing power

  • The exact dollar value of small review score increases

  • Whether chasing that extra fraction of a point is worth the effort (spoiler: it is)

We’re not just confirming that “better reviews equal more money,” we’re putting a number on it. Join us as we uncover the hard data behind reputation-driven revenue strategy.

Speaker List
Daniel Foreman
Commercial Strategist
Blake Reiter
Director of Hospitality Research

Register to join us!