The next generation of hotel benchmarking

What is in the free eBook?

Discover the fundamentals of benchmarking in hotel revenue management, benchmarking best practices, and how to use the latest technological innovations in hotel benchmarking to contextualise your performance data and beat your competition.

• The fundamentals of benchmarking in revenue management, including competitive benchmarking

• A comprehensive overview of data collection and choosing the right competitive set

• A detailed checklist of hotel benchmarking best practices

• Insights into how technology is taking benchmarking to a new level, providing insights that lead to action

• Real-life scenarios and the ultimate benchmarking workflow for revenue management

Why should I read the eBook?

As a hotelier, you're always looking for ways to improve your hotel's revenue and stay ahead of your competition.

Whether you are a General Manager monitoring the competitors in your market, a Revenue Manager looking for opportunities to grow your revenue, or a Sales & Marketing professional looking to shape new campaigns and improve your market position, benchmarking effectively will ultimately help you to hone in on the areas you should prioritize your efforts.

It helps you spot trends and growth opportunities, and enables you to measure your performance over time, versus your compset.

However, with so much data available, it can be challenging to prioritize the analysis needed to benchmark effectively.

In "The Next Generation of Hotel Benchmarking - The Ultimate Guide for Hospitality Professionals Seeking Revenue Growth," we provide a comprehensive guide to benchmarking, including best practices and how you can leverage the right technology to achieve your goals, and outperform your competitors.