The ultimate OTA directory for independent hotels
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A comprehensive guide to choosing the right OTAs for your independent hotel
Being an independent hotelier is no easy feat. Fierce competition, tight budgets, and limited resources all add to the challenge of securing bookings.
So, how do you make sure the right guests find your property among a sea of choices? That’s where online travel agencies (OTAs) come in.
OTAs are an undeniable force in the hospitality industry. They’ve completely changed how travelers book their stays. In fact, 80% of global travelers feel it’s important to be able to book their trips entirely online.
Today, OTAs offer a platform where even the smallest properties can compete with big-name chains. And for independent hoteliers, they can be incredibly helpful if you know how to use them strategically.
Having a successful OTA strategy expands your reach and booking potential. But it’s all about knowing which OTAs to invest in and how to manage your pricing, inventory, and listings effectively.
There’s a caveat, though. The OTA landscape is vast and constantly moving, with new ones popping up all the time. Evolving guest preferences and booking habits also make knowing which ones to invest in a little tricky.
We’ve created this directory to act as your one stop shop to navigate the world of OTAs with confidence.
What is an online travel agency (OTA)?
An OTA is an online platform that connects travelers with accommodations, flights, car rentals, and other travel-related services.
For independent hotels, OTAs can be powerful marketing tools. They help you gain additional visibility and bookings from a global audience that might not otherwise find you.
Popular OTAs like Booking.com, Expedia, and Agoda provide a convenient way for travelers to search, compare, and book accommodations.
For hoteliers, these platforms act as intermediaries, showcasing your property to millions of potential guests in exchange for a commission fee (typically ranging from 15% to 30%) on each booking.
OTA vs. metasearch: what’s the difference?
You may have also heard the term metasearch in the same breath as OTAs. So how do they differ?
Well, while OTAs handle the entire booking process, metasearch engines like Skyscanner, Google and Trivago simply aggregate listings from various OTAs and your direct website.
OTAs: Guests book directly on the OTA platform, which collects the commission.
Metasearch: Guests are redirected to the booking source (OTA or your website) to complete the reservation. You may still pay fees for visibility, but metasearch can help drive direct bookings if managed correctly.
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Four reasons OTAs are important for independent hotels
When you’re an independent business, competing with well-known chains and capturing the attention of travelers might feel like an uphill battle.
OTAs can help level the playing field, giving you a way to expand your reach, attract new bookings, and gain credibility by showcasing your property on recognisable websites for customers and receiving reviews.
1. Global reach without a global budget
OTAs, put simply, are popular. They give your property access to millions of potential guests from around the world.
2. Boost credibility and trust
Travelers trust OTAs as a convenient, one-stop shop for booking accommodations. Reviews, photos, and detailed descriptions help build trust with potential guests, encouraging them to book.
3. Fill rooms in the off-season
During slower periods, OTAs help fill gaps in your occupancy. Many platforms offer tools to promote last-minute deals or discounts to help you shift empty rooms when demand dips.
4. Reach niche markets
OTAs cater to various traveler types, from budget backpackers to luxury seekers. Specialized OTAs make it easy for you to target guests that align with your property’s offerings.
How OTAs work
OTAs act as both a booking engine and a marketing partner. Understanding how OTAs operate is key to maximizing their potential.
Here’s a look at how OTAs work from both the traveler’s and the hotelier’s perspective.
The traveler’s journey
Search and compare
Travelers visit an OTA platform to search for accommodations using filters like location, price, amenities, and guest ratings. The OTA presents results tailored to their preferences, often sorted by relevance or rankings.
Booking and payment
Guests book directly through the OTA, which handles the transaction and sends a confirmation to both the traveler and the hotel.
The hotelier’s journey
Listing your property
You create a profile for your property on the OTA, including photos, descriptions, room types, rates, and amenities.
Rankings and visibility
The OTA’s algorithm determines where your property appears in search results based on factors like availability, pricing, guest reviews, and your engagement with the platform’s tools (e.g., promotions or special deals).
Receiving reservations
Once a traveler books, the OTA sends you the reservation details, either through your email, property management system (PMS), or channel manager.
Paying commission
For every booking made through the OTA, you pay a commission fee, typically between 15% and 30%, depending on the platform and your negotiated terms.
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Your channel mix: what it is and why it matters
Creating the right channel mix is critical to maximizing occupancy, revenue, and profitability while avoiding over-reliance on any one channel.
But what exactly is a channel mix and how do you create one?
What is a channel mix?
A channel mix is the combination of online travel sites you use to sell your rooms for maximum visibility and bookings.
Having a varied channel mix also reduces risk. For example, should an OTA temporarily suspend your listing due to a technical glitch, you’ll have other OTA listings to fall back on.
Different channels cater to different travelers or regions. Some perform better during specific times of the year. Having a variety of channels in your mix means you’re more likely to reach your intended audience and weather market changes as they occur.
Why it's important to choose the right OTAs
Picking the best OTAs for your business can significantly impact your success. The right OTAs for your hotel will:
Attract the right audience
Specialized OTAs can help you connect with the specific type of traveler your property caters to, whether it’s business travelers, luxury travelers, or budget backpackers.
Improve profitability
By balancing commission costs with the bookings generated, you can ensure your OTA partnerships deliver a strong return on investment.
Enhance visibility in key markets
Regional OTAs, for example, help you capture demand in countries or areas where your property has little organic reach.
How to build a good channel mix
Now let’s look at how to build a channel mix that drives as much visibility and as many bookings as possible.
Who are you targeting?
Consider your target audience. If you’re an airport hotel, you may be focused on business travelers or layover passengers. If you’re a resort, you may be focused on families or couples.
Select the right OTAs
It’s time to choose your OTAs. You’ll want to include global, regional, and niche OTAs in your selection. Research each OTA’s user base, commission structure, and tools to find those that align with your goals.
Consider the number of channels you’ll use
Too few channels might limit your reach, while too many can dilute focus and increase administrative burden. It’s best to focus on quality over quantity and continually monitor your performance.
Balance direct and OTA bookings
While OTAs are essential for visibility, prioritize direct bookings where possible to save on commission costs. Use OTAs as a marketing channel to draw guests to your property and encourage future direct bookings.
Compare fees and commissions
Different OTAs charge different commission rates based on their business models. Today, these rates typically sit between 15% and 30%. Push for the lowest rate possible when negotiating with OTAs.
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Now that you understand how to create the ideal channel mix for your hotel, it's time to use our comprehensive directory below to explore the best OTAs to work with to help you attract more bookings, boost revenue, and expand your business.
OTA directory
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9Flats.com
Offering and audience
9flats.com is a unique online marketplace that connects hosts offering spare rooms, entire flats, or even unconventional accommodation like tree houses, with travelers seeking personalized and authentic stays.
Property type
Short-term rental
Geographical market
Global
Website
A
Abritel
Offering and audience
Abritel (part of Vrbo) offers a wide variety of vacation rentals. It targets French-speaking travelers, especially families and groups, looking for spacious and private accommodations in Europe and the rest of the world.
Property type
Short-term rental
Geographical market
Europe
Website
Agoda
Offering and audience
Although it has a global reach, Agoda (part of Booking Holdings) is especially popular in the Asia-Pacific region and the Americas. It offers a wide range of accommodations, catering to both leisure and business travelers.
Property type
All
Geographical market
Asia Pacific
Website
Airbnb
Offering and audience
The number one OTA for short term rental listings, Airbnb’s offerings mainly consist of B&Bs, private homes, apartments, and unique stays like tiny houses, treehouses, and even yurts. This OTA appeals to a wide range of leisure travelers seeking home-like accommodations.
Property type
B&B, Short-term rental
Geographical market
Europe
Website
Allyourz
Offering and audience
Allyourz offers more than 7,000 accommodations in Zeeland, the Netherlands, mainly targeting Dutch travelers. It offers a variety of accommodation types, categorised by destination and holiday theme.
Property type
All
Geographical market
Europe
Website
Altovita
Offering and audience
Altovita transforms corporate travel by providing tailored housing options for short-term and longer stays. Their platform features a carefully curated portfolio of vacation homes, each passing a thorough, multi-step quality review to ensure comfort and reliability.
Property type
Short-term rental
Geographical market
Global
Website
AsiaYo
Offering and audience
AsiaYo is a dynamic booking platform that opens the door to over 60,000 distinctive accommodations across 60 cities in Taiwan, Hong Kong, Japan, Korea, and Thailand. Whether you're exploring urban hubs or hidden gems, AsiaYo connects travelers with one-of-a-kind stays.
Property type
Hotel
Geographical market
Asia Pacific
Website
Atrapalo
Offering and audience
Atrapalo has become a reference on the European market for Spanish speakers and is currently in the process of expansion into Latin America.
Property type
Hotel
Geographical market
Europe
Website
B
BBplanet
Offering and audience
BBPlanet simplifies travel planning with its fast and user-friendly booking platform. Featuring a diverse collection of over 13,500 accommodations, it offers travelers a wide variety of options to explore the beauty of Italy.
Property type
All
Geographical market
Europe
Website
BedandBreakfast.eu
Offering and audience
BedandBreakfast.eu is a leading global platform dedicated to connecting travelers with charming bed and breakfasts worldwide. It helps property owners reach new guests, showcase their listings, and access tools to grow their business. With a special site focused on bed and breakfasts in the Netherlands, the platform caters to a wide audience of travelers. Now part of the Expedia family, BedandBreakfast.eu continues to expand its reach and resources.
Property type
B&B
Geographical market
Europe
Website
Beds4travel
Offering and audience
Beds4Travel, a subsidiary of Restel, focuses on directly contracting hotels in popular vacation destinations. By diversifying hotel offerings across various markets and segments, the platform enhances its global reach, providing a broad range of options for travelers worldwide.
Property type
Hotel
Geographical market
Global
Website
Belvilla
Offering and audience
Belvilla specializes in holiday homes across Europe, particularly in popular vacation destinations. It caters to families and groups seeking comfortable and fully-equipped homes for their holidays.
Property type
Short-term rental
Geographical market
Europe
Website
BestDay
Offering and audience
BestDay, headquartered in Cancun, Mexico, is a comprehensive online travel agency offering an extensive range of services. From tailored travel packages to bookings for flights, hotels, tours, car rentals, and cruises.
Property type
All
Geographical market
LATAM
Website
Bookabach
Offering and audience
Bookabach, a New Zealand-based OTA, bridges the gap between homeowners and travelers by offering access to over 2 million vacation rental properties. Perfect for those seeking unique holiday accommodations, Bookabach provides a seamless platform to find the ideal stay.
Property type
Short-term rental
Geographical market
Asia Pacific
Website
Booking.com
Offering and audience
With millions of listings and daily users, Booking.com (part of Booking Holdings) is the most popular OTA globally. It offers all accommodation types and appeals to both leisure and business travelers.
Property type
All
Geographical market
Global
Website
C
CharmantHotel
Offering and audience
CharmantHotel focuses on charming and boutique accommodations in the Netherlands, Belgium, Luxembourg and Germany. It targets Dutch-speaking travelers looking for full experiences in unique locations.
Property type
Hotel, B&B
Geographical market
Europe
Website
Club Belgium
Offering and audience
Club Belgium focuses on unique accommodations across Belgium as well as a few other countries, categorised by holiday theme. It targets Belgian and Dutch travelers interested in specific experiences.
Property type
Hotel, short-term rental, B&B and camping
Geographical market
Belgium
Website
Coliving
Offering and audience
Coliving offers a fresh way to live and work alongside like-minded individuals, fostering connections with new partners, colleagues, and friends. Whether you're seeking a home for a week, a month, a year, or beyond, coliving provides flexible and community-focused living solutions tailored to modern lifestyles.
Property type
Short-term rental
Geographical market
Global
Website
Connect by MakemyTrip (formerly Ingo)
Offering and audience
MakeMyTrip and Goibibo, two prominent Indian online travel agencies, merged in 2016 to form one of the largest online hotel booking platforms in India. This consolidation has strengthened their position as leading air aggregators, offering travelers a comprehensive range of services for flights, hotels, and more.
Property type
All
Geographical market
India
Website
CVC
Offering and audience
Founded in 1972 in São Paulo, CVC has grown to become Latin America's largest tour operator. The company provides a wide range of travel services, including accommodations, flights, cruises, and comprehensive vacation packages.
Property type
Hotel
Geographical market
LATAM
Website
D
Decolar - Despegar
Offering and audience
Despegar is the leading online travel agency in Latin America, offering a comprehensive range of travel services across the region. In Brazil, it operates under the brand name Decolar, catering specifically to Brazilian travelers. Both platforms provide extensive options for flights, hotels, vacation packages, and other travel-related services, ensuring a seamless booking experience tailored to the needs of Latin American customers.
Property type
Hotel
Geographical market
LATAM
Website
Dorms.com
Offering and audience
Dorms.com offers a wide range of budget accommodations, primarily focusing on hostels and student dormitories. It caters to young travelers, backpackers, and budget-conscious individuals seeking cost-effective lodging in various global destinations.
Property type
Hostel
Geographical market
Global
Website
E
Erfgoed Logies
Offering and audience
Erfgoed Logies offers accommodations in historic heritage properties, mainly in the Netherlands and Belgium, but also in France, Germany and Italy. It caters to travelers interested in cultural experiences.
Property type
All
Geographical market
Europe
Website
Expedia
Offering and audience
Expedia is the second largest OTA behind Booking.com and is popular for its package deals that include hotels, flights and car rentals. It appeals to both leisure and business travelers seeking hotels, guesthouses, or holiday homes.
Property type
All
Geographical market
Global
Website
F
FeWo-Direkt
Offering and audience
FeWo-direkt, a German-based OTA and part of the HomeAway network, connects travelers with over two million vacation rentals spanning 190 countries.
Property type
Short-term rental
Geographical market
Europe
Website
Fijn op Vakantie
Offering and audience
Fijn op Vakantie offers a variety of holiday homes and parks across the Netherlands. It targets Dutch-speaking travelers looking for comfortable, family-friendly accommodations and last-minute deals.
Property type
Short-term rental
Geographical market
Europe
Website
Flipkey
Offering and audience
FlipKey, a part of Tripadvisor Rentals, links property owners with a global audience through its network of over 830,000 properties. By partnering with FlipKey, hoteliers can tap into Tripadvisor’s massive user base, boosting visibility and benefiting from the platform's 465 million traveler reviews to attract more guests.
Property type
Short-term rental
Geographical market
Global
Website
G
Goedverblijf.nl
Offering and audience
Goedverblijf.nl offers budget-friendly hotels, B&Bs and holiday parks in the Netherlands, catering to Dutch-speaking travelers looking for packaged experiences.
Property type
All
Geographical market
Europe
Website
H
H-Résa
Offering and audience
H-Résa is a France-based OTA that lets travelers compare more than 1,200,000 accommodations in all price categories in 180 countries.
Property type
All
Geographical market
Europe
Website
HRS
Offering and audience
HRS is a leading OTA in Germany, Austria, and Switzerland, with a strong presence in other European countries as well. It focuses on business travelers and offers corporate discounts
Property type
Hotel, B&B, Short-term rental
Geographical market
Europe
Website
Hero Travel
Offering and audience
Hero Travel, headquartered in Sydney, is a B2B travel marketplace designed to streamline operations for travel agents. Its all-in-one platform simplifies booking, payment, and ticketing, enabling agents to efficiently sell accommodations, transportation, and tours.
Property type
Hotel
Geographical market
Asia Pacific
Website
Heuvellandhotels
Offering and audience
Heuvellandhotels lists accommodations in the Heuvelland region of the Netherlands, catering to travelers seeking countryside retreats.
Property type
Hotel
Geographical market
Europe
Website
Holiday Lettings
Offering and audience
Holiday Lettings offers access to over 700,000 unique properties across 150+ countries, featuring all varieties of property. As a compelling alternative to traditional hotels, it provides privacy, value, and a personalized travel experience. Being part of Tripadvisor, it also benefits from extensive global exposure and a vast traveler community.
Property type
Short-term rental
Geographical market
Global
Website
HomeLike
Offering and audience
HomeLike specializes in fully-equipped apartment rentals, targeting business travelers, expatriates and digital nomads seeking temporary housing for stays of one month or longer.
Property type
Short-term rental
Geographical market
Global
Website
HostelGalaxy
Offering and audience
HostelGalaxy.com is a cutting-edge OTA redefining affordability and convenience in travel bookings. With a minimal 10% deposit at the time of booking and the remaining 90% payable on arrival, it offers one of the most flexible payment options available.
Property type
Hostel
Geographical market
Global
Website
HostelsClub
Offering and audience
HostelsClub is an OTA specializing in budget accommodations. It targets young travelers, backpackers, and students looking for affordable and social lodging options around the world.
Property type
Hostel
Geographical market
Global
Website
Hostelworld
Offering and audience
Hostelworld is a leading platform for budget travelers and backpackers, known for a wide range of hostel options globally. It also offers social events and community experiences.
Property type
Hostel
Geographical market
Global
Website
Hotel Tonight
Offering and audience
Hotel Tonight specializes in last-minute hotel deals, primarily catering to spontaneous travelers in North America and the UK looking for discounted, same-day bookings.
Property type
Hotel
Geographical market
Global
Website
Hotel.de
Offering and audience
Hotel.de offers a wide selection of hotels, mainly in Europe. This German OTA targets both business and leisure travelers.
Property type
Hotel
Geographical market
Europe
Website
HotelRez
Offering and audience
HotelREZ is a powerful platform designed to streamline inventory, rates, availability, and bookings in real time. It connects properties to GDS, widely used by travel agents, while also reaching millions of travelers through GDS-powered websites.
Property type
Hotel
Geographical market
Global
Website
HotelSpecials
Offering and audience
HotelSpecials offers exclusive hotel deals and packages primarily in Belgium, the Netherlands and Germany. It targets leisure travelers looking for value-added stays, with a focus on themed packages and special promotions.
Property type
Hotel
Geographical market
Europe
Website
Hotelbeds
Offering and audience
HotelBeds offers a wide range of accommodations and helps increase occupancy by tapping into diverse markets.
Property type
Hotel
Geographical market
Global
Website
Hotelnet
Offering and audience
Hotelnet offers competitive rates on hotels, vacation rentals, and travel packages. It appeals to cost-conscious travelers looking for deals across a wide range of accommodation types.
Property type
Hotel, Short-term rental
Geographical market
Global
Website
www.hotel-net.it/en/home-hotelnet-english
Hotels.com
Offering and audience
Hotels.com (part of Expedia Group) offers hundreds of thousands of listings around the world, including hotels, B&Bs, apartments, hostels and homes.
Property type
All
Geographical market
Europe
Website
Hotels.nl
Offering and audience
Hotels.nl provides a comprehensive selection of hotels across Europe, focusing on Dutch-speaking travelers. It offers competitive prices and a wide range of accommodation options.
Property type
Hotel
Geographical market
Europe
Website
Hotwire
Offering and audience
Hotwire, a part of Expedia, Inc., specializes in confidential bookings that help hotels fill unsold rooms while maintaining rate integrity. By keeping hotel details hidden until after purchase, the platform allows properties to boost occupancy without compromising their brand or standard pricing strategies.
Property type
Hotel
Geographical market
Global
Website
I
iCastelli
Offering and audience
iCastelli features an exclusive selection of historic and luxury hotels worldwide, with a strong presence in Italy. It caters to travelers seeking unique and high-end accommodations.
Property type
Hotel
Geographical market
Europe
Website
i-escape
Offering and audience
i-escape provides a handpicked collection of boutique hotels, luxury villas, and apartments worldwide, primarily attracting UK travelers. It focuses on unique, stylish and luxurious accommodations.
Property type
Hotel and short-term rental
Geographical market
Europe
Website
J
Jalan
Offering and audience
Jalan.net is a leading travel platform in Japan, offering a comprehensive range of services for domestic travelers. Users can access online booking for accommodations, transportation, and activities, along with detailed travel guides and a discussion forum to exchange tips and recommendations.
Property type
All
Geographical market
Japan
Website
K
Keytel
Offering and audience
Previously known as Hotusa, Keytel is a versatile online distribution company specializing in hotel bookings for independent hotels. Backed by a network of companies from diverse sectors within the tourism industry.
Property type
Hotel
Geographical market
Global
Website
Kurzurlaub
Offering and audience
Kurzurlaub is a well-known OTA in German-speaking countries, offering a variety of city trips and themed short trips across Europe. It targets leisure travelers looking for short and affordable vacations.
Property type
Hotel
Geographical market
DACH
Website
L
Lastminute.com
Offering and audience
Lastminute.com is a UK based leisure travel retailer, specializing in late bookings and offers a wide range of travel services, targeting more spontaneous travelers with attractive deals.
Property type
All
Geographical market
Global
Website
LateRooms.com
Offering and audience
Lastminute.com is a UK based leisure travel retailer, specializing in late bookings and offers a wide range of travel services, targeting more spontaneous travelers with attractive deals.
Property type
Hotel and short-term rental
Geographical market
Predominantly UK but also services Europe and the rest of the world
Website
Logitravel
Offering and audience
Logitravel is a travel platform renowned for its expertise in beach destinations, featuring a portfolio of over 500,000 properties worldwide. With a particular emphasis on the Spanish and Portuguese coasts, it provides travelers with tailored recommendations, competitive pricing, 24/7 support, and flexible payment and cancellation options.
Property type
Hotel and short-term rental
Geographical market
Predominantly Spain and Portugal but also serves select markets around the globe
Website
M
MG Bedbank
Offering and audience
MG Bedbank is a global accommodation wholesaler offering access to over 350,000 hotels worldwide, including 20,000+ direct contracts across Indonesia and Southeast Asia. With its strong regional focus, MG Bedbank connects hoteliers with a vast network of travelers and travel agents.
Property type
Hotel
Geographical market
Southeast Asia
Website
Miki Travel
Offering and audience
Miki specializes in distributing competitive hotel rates and travel products through its advanced B2B XML API. The platform seamlessly connects users to a vast network of wholesalers, retailers, and travel suppliers, ensuring efficient access to a wide range of travel offerings.
Property type
Hotel
Geographical market
Global
Website
MountVacation
Offering and audience
MountVacation specializes in ski and mountain holidays, offering hotels, apartments and chalets in popular ski resorts across Europe.
Property type
Hotel (with a strong focus on aparthotels)
Geographical market
Global
Website
Mr & Mrs. Smith
Offering and audience
Mr. & Mrs. Smith is a popular niche OTA that specializes in luxury/boutique hotels and villas worldwide, appealing to travelers seeking unique stays.
Property type
Hotel and short-term rental in the form of luxury villas
Geographical market
Global
Website
My Boutique Hotel
Offering and audience
My Boutique Hotel specializes in unique and stylish boutique hotels around the world, targeting travelers seeking personalised and luxurious stays.
Property type
Hotel
Geographical market
Global
Website
N
Natuurhuisje
Offering and audience
Natuurhuisje focuses on nature houses and eco-friendly accommodations in rural and natural settings across Europe. It appeals to Dutch-speaking travelers seeking tranquility, nature, and sustainable travel options.
Property type
Short-term rental
Geographical market
Europe
Website
Nice2Stay
Offering and audience
Nice2stay offers a handpicked collection of memorable holiday rentals and boutique hotels and B&Bs in Europe. The platform appeals to travelers seeking high-quality, aesthetically pleasing stays in picturesque locations.
Property type
Hotel, short-term rental and B&B
Geographical market
Europe
Website
Nuwegexclusief
Offering and audience
Nuwegexclusief offers holiday deals in Europe, catering to Dutch travelers seeking short, local trips with the lowest price guarantee.
Property type
All
Geographical market
Europe
Website
O
Olmypia Viaggi
Offering and audience
Olympia Viaggi is an Italian OTA offering a wide range of travel services and packages. It targets Italian travelers seeking domestic and European travel options.
Property type
Hotel
Geographical market
Europe
Website
P
Powernapp
Offering and audience
Powernapp is a powerful booking partner for business travelers in the Netherlands, specializing in accommodations with meeting rooms and conference facilities.
Property type
Hotel
Geographical market
Netherlands
Website
Prestigia
Offering and audience
Prestigia specializes in handpicked luxury hotels and resorts worldwide, appealing to travelers seeking high-end accommodations.
Property type
Hotel
Geographical market
Global
Website
Price Travel
Offering and audience
PriceTravel, headquartered in Cancun, Mexico and targeting the LATAM market is a leading online travel agency offering a diverse range of services, from customized travel packages to bookings for flights, hotels, tours, car rentals, and cruises.
Property type
Hotel
Geographical market
Global
Website
R
Reconline
Offering and audience
Reconline provides hotels with a comprehensive one-stop-distribution solution, seamlessly linking their inventory to over 450,000 travel agents through GDS and major online travel platforms.
Property type
Hotel
Geographical market
Global
Website
Revato
Offering and audience
Revato is a powerful direct booking platform integrated with the HotelsCombined network, giving properties access to a global audience of over 30 million monthly users searching for accommodations.
Property type
Hotel
Geographical market
Netherlands
Website
S
STC Hotels
Offering and audience
STC Hotels (part of Switzerland Travel Centre) specializes in hotels and vacation apartments across Switzerland. It caters to both leisure and business travelers seeking high-quality stays in Swiss cities, countryside and mountain regions.
Property type
Hotel and short-term rental
Geographical market
Europe
Website
www.switzerlandtravelcentre.com
Short Stay Citizens
Offering and audience
Short Stay Citizens offers accommodations for short-term stays in the Netherlands, targeting business travelers and expatriates.
Property type
Hotel, B&B and short-term rental
Geographical market
Europe
Website
Smartbox
Offering and audience
Smartbox offers a range of gift experiences, including hotel stays and travel packages across Europe through their well-known BONGO vouchers.
Property type
Hotel, B&B and short-term rental
Geographical market
Europe
Website
SocialDeal
Offering and audience
SocialDeal offers budget city trips in Belgium, the Netherlands, Germany, France and Austria, targeting European bargain hunters.
Property type
Hotel
Geographical market
Europe
Website
SpecialHotels
Offering and audience
SpecialHotels features romantic hotels, B&Bs and holiday homes in the Netherlands, often including spa facilities. The OTA caters to Dutch-speaking travelers seeking intimate and unique accommodations for special occasions.
Property type
Hotel, B&B and short-term rental
Geographical market
Europe
Website
SpeedyBooker
Offering and audience
SpeedyBooker offers bed and breakfasts, hotels, hostels and holiday homes in 18 countries. It targets travelers seeking unique and affordable accommodations.
Property type
All
Geographical market
Global
Website
Stash Hotel Rewards
Offering and audience
The Stash Hotel Rewards loyalty program empowers independent hotels with the tools to compete effectively against major chains. By offering unique rewards, it helps reduce reliance on OTAs, attract new guests, and build lasting customer loyalty.
Property type
Hotel
Geographical market
Global
Website
Stay Bonanza
Offering and audience
Stay Bonanza is a zero-commission OTA designed to maximize profits for property owners. By partnering with Hotel Bonanza, your property gains global exposure, with a strong focus on reaching travelers from Europe, Australia, and New Zealand.
Property type
Hotel
Geographical market
Global
Website
StayForRewards
Offering and audience
StayForRewards is a smart rewards program that helps independent hotels build guest loyalty. It allows users to book hotels around the world with extra discounts, appealing to budget-conscious travelers.
Property type
Hotel
Geographical market
Global
Website
Stayz
Offering and audience
Stayz (part of Vrbo) offers a wide variety of vacation rentals. It targets English-speaking travelers, especially families and groups, looking for spacious and private accommodations in Europe and the rest of the world.
Property type
Short-term rental
Geographical market
Global
Website
T
Tablet Hotels
Offering and audience
Tablet showcases a curated collection of exceptional properties worldwide, celebrated for their distinctive character, meticulous attention to detail, and superior service. Each hotel is carefully vetted and approved by a dedicated selection committee, ensuring only the finest accommodations are featured.
Property type
Hotel
Geographical market
Global
Website
TemptingPlaces
Offering and audience
TemptingPlaces offers unique boutique hotels in worldwide destinations, focusing on themed accommodations that provide a distinctive experience.
Property type
Hotel
Geographical market
Global
Website
Tiket
Offering and audience
Tiket.com is a leading OTA in Indonesia, offering a comprehensive platform for booking accommodations, transportation, events, and attractions. With its user-friendly interface and extensive offerings, Tiket.com simplifies travel planning for both domestic and international travelers.
Property type
Hotel
Geographical market
Asia Pacific
Website
Travel Republic
Offering and audience
Travel Republic is a UK-based online travel agency offering a wide range of travel services, including flights, accommodations, experiences, and holiday essentials, at competitive prices. Established in 2003, it has grown to provide access to over 13,000 unique hotels and flights with top airlines, allowing travelers to customize their holidays
Property type
Hotel and short-term rental
Geographical market
Global
Website
Travelguru Homestays
Offering and audience
Travelguru Homestays is a vibrant marketplace for booking unique accommodations across India. Whether it's a home in the city, a charming villa by the beach, or a secluded hilltop retreat, Travelguru Homestays connects travelers with memorable stays tailored to their needs.
Property type
Short-term rental
Geographical market
Asia Pacific
Website
Travellink
Offering and audience
Travellink, a key OTA in the Nordic region and part of eDreams ODIGEO, provides hoteliers with unparalleled access to a broad market. Its extensive portfolio of flights, hotels, and car rentals ensures competitive pricing, exceptional quality, and reliable service.
Property type
Hotel
Geographical market
Europe
Website
Travelocity
Offering and audience
Travelocity, a member of the Expedia Group, is dedicated to enhancing travel experiences through a customer-focused approach. Offering innovative tools, comprehensive support, and a wide range of travel options, Travelocity ensures travelers are prepared for seamless and unforgettable journeys.
Property type
Hotel
Geographical market
North America
Website
Traveloka
Offering and audience
Traveloka is Indonesia's largest online travel agency, offering an extensive selection of accommodations across Asia and globally. Founded in 2012, it has expanded its services to include flights, hotels, and various travel activities, becoming a leading platform in Southeast Asia.
Property type
Hotel
Geographical market
Asia Pacific
Website
Trip.com
Offering and audience
Trip.com is a fast-growing OTA with a strong presence in Asia. It offers a comprehensive range of travel services, appealing to global travelers.
Property type
Hotel
Geographical market
Asia Pacific
Website
TripHomes
Offering and audience
TripHomes offers a diverse selection of vacation rentals worldwide. It targets Spanish and Portuguese-speaking leisure travelers, with a strong emphasis on luxury stays.
Property type
Short-term rental
Geographical market
Global
Website
V
Vacatia
Offering and audience
Vacatia is a hospitality company that reimagines the timeshare experience by streamlining discovery, booking, and stay processes. Founded in 2013 and based in San Francisco, California, Vacatia connects timeshare owners and buyers through an online marketplace, offering thousands of listings for resales, fractionals, and Disney Vacation Club properties.
Property type
Short-term rental
Geographical market
North America
Website
Vakantieweb / Vacancesweb
Offering and audience
Vakantieweb or Vacancesweb provides package travel arrangements around the world and vacation rentals in Europe, appealing to Belgian travelers seeking convenient options.
Property type
Hotel and short-term rental
Geographical market
Europe
Website
Verwoehnwochenende.de
Offering and audience
Verwoehnwochenende.de specializes in themed weekend getaways and short trips in Germany and surrounding countries. It appeals to German-speaking leisure travelers seeking relaxation, wellness and romantic trips.
Property type
Hotel
Geographical market
DACH
Website
Very Chic
Offering and audience
Very Chic is a France-based OTA that offers exclusive deals on more than 7,000 luxury hotels and resorts around the world.
Property type
Hotel
Geographical market
Europe
Website
Viagio
Offering and audience
Viagio, formerly known as HostelCulture, simplifies the process of finding the ideal hostel by offering a user-friendly platform with verified reviews and instant booking confirmations.
Property type
Hostel
Geographical market
Global
Website
Vipio
Offering and audience
Vipio offers unique and memorable accommodations, such as forest cabins, treehouses, castles, villas and other extraordinary properties. It appeals to leisure travelers looking for one-of-a-kind lodging experiences in Europe.
Property type
Hotel, B&B and short-term rental
Geographical market
Europe
Website
Voordeeluitjes.nl
Offering and audience
Voordeeluitjes.nl provides discounted stays at hotels, holiday parks and campsites across Europe. This OTA caters to cost-conscious travelers from the Netherlands and Belgium, especially families.
Property type
Hotel, B&B and short-term rental
Geographical market
Europe
Website
Voyage Privé
Offering and audience
Voyage Privé offers exclusive travel deals and luxurious hotel stays to its members. It targets European travelers looking for discounted luxury vacations.
Property type
Hotel
Geographical market
Europe
Website
Vrbo
Offering and audience
Vrbo is a short term rental platform owned by Expedia that connects travelers with property owners. It appeals to families and groups looking for private, spacious accommodations.
Property type
All
Geographical market
Global
Website
W
Weekendesk
Offering and audience
Weekendesk specializes in short weekend getaways and themed accommodations in Europe, targeting leisure travelers looking for quick, local escapes.
Property type
Hotel
Geographical market
Europe
Website
Weekendje Weg
Offering and audience
Weekendje Weg caters to Dutch-speaking travelers seeking weekend trips within Europe. It offers a variety of accommodations, focusing on convenience and affordability.
Property type
All
Geographical market
Europe
Website
Wimdu
Offering and audience
Wimdu is a global platform offering over 350,000 vacation rentals worldwide, providing travelers with authentic and affordable accommodations. From city apartments to beachfront villas, Wimdu connects guests with unique stays that offer the comfort and freedom of a home away from home.
Property type
Short-term rental
Geographical market
Global
Website
Wink travel
Offering and audience
Wink.travel offers a comprehensive inventory across 791 cities in 89 countries, providing extensive support for sales channels worldwide. The platform is committed to delivering low-cost bookings, making it an attractive option for travelers seeking affordable accommodations.
Property type
Hotel
Geographical market
Global
Website
Wot if
Offering and audience
Wotif, Australia's first hotel booking website, has been a trusted online travel agency for nearly two decades. It offers hoteliers extensive exposure by facilitating a high volume of bookings. Beyond hotel accommodations, Wotif provides comprehensive travel services, including flights, car hire, and activity bookings, making it a one-stop platform for travelers.
Property type
Asia Pacific
Geographical market
Global
Website
Z
ZenHotels
Offering and audience
ZenHotels provides all accommodation types with a focus on competitive pricing. Their website - available in many languages - caters to travelers worldwide seeking attractive rates.
Property type
All
Geographical market
Global
Website
Zoweg.nl
Offering and audience
Zoweg.nl provides budget deals for hotels and holiday parks in the Netherlands, Belgium, Germany and Luxembourg targeting budget-conscious travelers looking for local, often last-minute getaways.
Property type
Hotel and short-term rental
Geographical market
Europe
Website
Efficiently managing multiple OTAs with a channel manager
As you can see from the directory there are a lot of OTAs to choose from. A channel manager is a software tool that helps you manage your distribution strtegy across multiple OTAs.
This tool gives you a way to centralize and automate the management of room availability, rates, and reservations from various platforms.
Channel managers keep your inventory up-to-date across all channels in real-time. This means there’s less of a risk of overbookings, inconsistencies in pricing, and the need for manual updates. Here are a few things to consider when choosing a channel manager:
Does it have AI-driven dynamic pricing?
AI-driven dynamic pricing helps you stay competitive with real-time optimized pricing based on market demand, competitor rates, and your internal performance data.
Consider customer service
Support is important when it comes to choosing a good channel manager. Pick a tool that provides hands-on support in the language you require. Also, don’t forget about the onboarding process.
Does it connect to the right channels?
Make sure the channel manager you pick already connects with the channels you use frequently and has access to the widest variety of channel partners as possible.
Does it integrate with your property management system (PMS)?
Your channel manager must integrate with your PMS. This ensures your availability and rates are updated in real-time.
Analyze their data security
Today, data security cannot be overstated. Make sure the tool you pick is compliant with PCI DSS, SCA, and GDPR, for example.
If you want to optimize your OTA distribution, look to Lighthouse
Lighthouse Channel Manager gives you access to 200+ booking platforms and allows for central management of your rates and availability in real-time.
And when connected with Pricing Manager you can automate pricing, promotions, and syncing of availability with AI-driven dynamic pricing across all connected channels.
In other words: lots of time saved, increased revenue and no more overbookings.
Try a demo of Channel Manager and see how you can boost visibility across OTAs and increase direct bookings at the same time.