Hotel benchmarking: a practical workflow for revenue managers

As a Revenue Manager or General Manager, you’re always looking for ways to sharpen your hotel’s competitive edge. To do that effectively, you need to measure how well your strategies are impacting profitability and how you stack up against competitors.

Benchmarking offers the clarity needed to evaluate success, guiding decision-making by comparing your performance against your compset and highlighting areas for improvement. However, the process can be challenging when data is fragmented across multiple sources, making it hard to get a complete picture. This complexity is often exacerbated by teams working in silos, each relying on different tools and data sets, which can lead to confusion and missed opportunities.

Despite these challenges, benchmarking remains essential for informed decision-making and staying on track with your goals. To simplify this process, we’ve created an infographic that breaks down benchmarking into clear, actionable steps, helping you streamline your workflow and improve outcomes.

Explore the infographic below to see how benchmarking can enhance your hotel’s performance.

For a deeper dive into benchmarking, download our free ebook where you’ll find:

• The fundamentals of benchmarking in revenue management, including competitive benchmarking

• A comprehensive guide to data collection and choosing the right competitive set

• A detailed checklist of hotel benchmarking best practices

• Insights into how technology is elevating benchmarking, turning insights into action

• Real-life scenarios for revenue managers.