Mastering hotel pricing and distribution: How independent hoteliers can boost efficiency and profit

From keeping rates consistent across channels to understanding which platforms actually drive revenue, these tasks can quickly become complex, time-consuming, and prone to mistakes.

In this video series, we take a closer look at the main issues that hold independent hotels back when it comes to pricing and distribution – and share ways to simplify your strategy, save time, and grow your profit.

Update your rates in minutes instead of hours

Adjusting prices shouldn’t feel like a full-time job. Yet for many independent hoteliers, rate management still happens manually through spreadsheets, disconnected systems, or channel-by-channel updates. It’s a slow, error-prone process that makes it nearly impossible to react to changes in demand.

Stay ahead of demand automatically

Pricing is one of the most powerful tools hoteliers have, but too often, it’s left static. Many properties adjust rates only a few times a year based on seasonality or rely on intuition instead of data. That approach can leave money on the table when demand rises, or rooms empty when it drops.

Find out where your best guests come from

With bookings coming from OTAs, direct channels, and everything in between, it’s easy to lose track of what’s actually performing well. Many hoteliers don’t have the data to see which channels bring profitable guests and which only add extra costs.

Stay in control of your rates across all channels

Online travel agencies (OTAs) are a vital part of hotel distribution, but they come with a price: commission fees that can cut deep into your profits. Many small hotels feel trapped and dependent on OTAs for visibility but frustrated by the cost. There is a way to keep the scale balanced in your property’s best interest.

How Lighthouse can help you work more efficiently

Pricing and distribution doesn’t have to be a constant balancing act. For independent hoteliers, the real challenge lies in managing everything (rates, availability, and performance) across multiple systems without losing time or control.

Lighthouse brings all these elements together in one connected platform, designed to make pricing smarter and distribution effortless. Rate updates happen instantly across every channel, keeping your prices consistent and competitive. Real-time reporting gives you clarity on which channels drive revenue and which don’t, helping you make informed decisions instead of guesses. And with automation handling the repetitive work, you gain back hours every week to focus on guest experience and strategy.

Whether you’re aiming to reduce OTA dependency, strengthen your direct bookings, or build a more dynamic pricing strategy, Lighthouse helps you take control with less effort, fewer errors, and better results.

Because when your pricing and distribution work seamlessly in the background, you can focus on what really matters: creating memorable stays and growing your business sustainably. Lighthouse helps you shift from firefighting daily issues to running operations with clarity and control. Because running a hotel should feel less like managing chaos and more like delivering the kind of hospitality you set out to create in the first place.